E-Commerce Survey

Storyside is conducting a survey of Shopify businesses on behalf of an investment firm. Qualified respondents will receive a $100 Visa digital spend card for completing a 10 minute online survey. Qualified respondents work at US-based businesses using Shopify with annual online sales above $300K and don’t use Global-E to manage international sales on Shopify. Qualified respondents are in a position to speak about their company’s long-term plans regarding international (also known as cross-border) sales, even if the plan is to never sell outside the home market. Please complete the initial questions below to see if you qualify.

Terms of Participation

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Overview - Step 1 of 4

Company and Role Overview

Please answer the questions below for the e-commerce business unit of the company you work for or with. Do not include things like wholesale or in-store sales when considering your responses.

Qualification Survey ID

We will HIDE this field when the survey goes live. It will be pre-populated via a query string in the URL that someone clicks after completing the qualification survey. This data field will include the qualification survey ID, which is how we will link survey submissions to qualification submission.

How does your role expose you to the company’s long-term plans for cross-border?

Which country accounts for the lion’s share of the businesses sales? Why?

What kinds of items does the business sell and what’s the approximate average order value?

Roughly what are the annual online sales of the business?

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Cross-Border Sales & Products

This section asks about website traffic, sales, and your sales strategy for cross-border markets. Cross-border is intended to mean any country other than your home or primary country of operation.

Today, what share of your website traffic comes from cross-border (i.e. outside of your home/primary country)?

Today, what share of annual online sales come from cross-border?

Again, please respond only with respect to e-commerce sales (i.e. what percentage of total e-commerce sales comes from cross-border sales?).

Please estimate the share of annual online sales that you expect to come from cross-border sales in 2 years (2025)?

Please estimate the share of annual online sales that you expect to come from cross-border sales in 5 years (2028)?

On a scale of 1-10 with 10 representing a top priority, how would you rate improving conversion rates abroad or expanding into international markets?

Priority Level: 5

What has been the greatest inhibitor to investing into international markets?

If a product existed that would boost your international conversion rates by 30%, what share of revenue would you be willing to pay as a fee, excluding shipping cost but including payment processing, currency conversion, customs management, and merchant of record services?

1% of Revenue

If a product existed that would boost your international conversion rates by 60%, what share of revenue would you be willing to pay as a fee, excluding shipping cost but including payment processing, currency conversion, customs management, and merchant of record services?

1% of Revenue

If a product existed that would boost your international conversion rates by 30%, how likely would you be to adopt it if 1 is totally unlikely and 10 is totally likely?

Likelihood: 5

How does your answer to the prior question change if the price (excluding shipping cost but including payment processing, currency conversion, customs management, and merchant of record services) is 10%?

Likelihood: 5

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E-Commerce Survey

Company and Role Overview

Cross-Border Sales & Products

Shopify Markets and Shopify Markets Pro

Your Information